• Introduction - Emotion vs. Reason
• De-personalize the House
• Removing Clutter, Though You May Not Think of it as Clutter
• Plumbing and Fixtures
• Fixing Up Outside the House

Want to Start Off With a High Sales Price? Beware!

• Meeting With Real Estate Professionals
• Which Real Estate Professional do you choose?
• What Happens Behind the Scenes
• Dropping Your Price...Too Late

Types of Listing Contracts

• Open Listing
• One-Time Show
• Exclusive Agency Listing
• Exclusive Right to Sell

Details of a Listing Contract

• Price and Terms of Sale
• Lockbox - Yes or No?
• Real Estate Commission
• Multiple Listing Service
• Agency Duties of a Listing Agent
• Resolution of Disputes

Listing Commissions and Related Issues

• Are Commissions Negotiable?
• How and When Listing Commissions are Earned
• "Hot Market" Under-Pricing Sales Technique – Commission Issues

 The Listing Agent & Marketing Your Home

• The "Real" Role of a Listing Agent
• The "For Sale" Sign
• Flyers and a Brochure Box

 The Listing Agent - Marketing Your House to  Other Agents

• The Multiple Listing Service
• Office Preview
• Broker Previews and Culinary Delights
• Office Flyers
• Marketing Sessions

 The Listing Agent - Marketing Your House to Homebuyers

• The Purpose of Advertising in General
• Real Estate Office Advertising
• Individual Agent Advertising
• Neighborhood Announcements
• Open Houses

 Showing Your House to Home Buyers

• Convenience and Availability
• Why You Should Not Be Home
• Lighting, Fragrances, Pet Control and More
• Keeping the House Tidy and Neat

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